This campaign was executed early last year by DDB in Dubai and I think the art direction was nicely done and the vibrant colours that were used in these ads were so 'fresh'... :)
Nice right? :)
My fave flavour is the purple coloured one, the one that was previously endorsed by Tiger Woods ;P
There are a number of (crazy) running friends that I would like to give a shout-out to as they will be battling their mind, soul and legs respectively to conquer the streets of Singapore by running the Sundown Ultramarathon tomorrow night... A hundred freaking kilometers everyone!!! (If you think I am nuts with running, they're like superworse than me! :P)
So, to my fellow RBUs: Yim, Pui San, Ray Ray, Kak Kash, and Zack... I wish all of you the very best and I shall wait for each and one of your post-ultrarace report next week... You guys are totally awesome and superhumans!!! :D
And to the rest of us that'll be conquering the streets of KL this Sunday morning, make sure you've plenty of rest, carboload sufficiently (my fave part before any race!), and get ready to rock & roll!!!
I'll see you all this Sunday morning... Oh, and don't forget to smile at the cameras! :)
Have a good weekend everyone!