I saw the ads while flipping through my Women's Health magazine...
And the tagline speaks for every runner out there...
All elements of the campaign focuses on the transformative power of running... Burdened by the countless negative influences that weigh us down each day, each runner the campaign demonstrates how negativity can be cleansed through running... (Taken from here)
Here are the print ads:
This ad uses -ve adjectives such as worry, doubt or stress
This ad uses -ve adjectives such as rage, sadness or insecurity
Kudos to ASICS for this brilliant campaign!
You can check out the entire campaign here
I wish I could just run all the time...
Yes running does help me destress and relax as well. Thanks for sharing.
ReplyDeleteshaun: you're welcome :)
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