Friday, August 12, 2011

Run Like You've Never Run Before

The weekend is almost here!!! :D

Well, I'm going to share with you an ad campaign done by Nike in 2007... The 'Addicted' campaign  was done to promote the newly launched Nike+ with iPod nano back then to motivate athletes through the software...

And the TVCs was awesomely executed because it was all about the inside the head of a runner... And I'm pretty sure all of us runners can relate to the thoughts narrated in the TVCs below:

Another TVC done by the current world's marathon record holder for women, the superfast Paula Radcliffe (2:15:25):

Have a good weekend everyone! :)

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